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At a high level, user behavior analytics helps to understand who users are, what they do, what they need - and most importantly - what we need to do to retain them. Providing insight is the whole purpose of user behavior analytics. In contrast, the primary focus of the user behavior analytics tool is to monitor what the user is doing. UI/UX developers can use user behavior identifiers for anything from analytics to statistics, data protection, and user interface development. Determining user behavior is a key element in the development and success of the data-driven design.
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